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Cheryl Adams
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What is Cowgill’s biggest peeve with print providers?
“I will not tolerate a liar,” he stresses. “If the salesperson or CSR has a habit of lying, that is grounds for dismissal. And, I don’t like excuses—I want solutions. I am very patient...to a point.”
When choosing a print supplier, Cowgill says the ideal candidate needs to be continually expanding its technology capabilities and listening to the needs of its customers. “A printer should not be afraid to hear criticism, but have the courage and willingness to learn from it,” he contends.
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- People:
- LORENZO COWGILL
- Places:
- ALEXANDRIA, VA
Cheryl Adams
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