PostcardMania Launches SmartTouch Automated Mailers

These new mailers are designed to help businesses and marketers automatically follow up with prospects based on activity (or inactivity) triggered from within their Customer Relationship Management software (CRM) or marketing automation platform.

Stated simply: PostcardMania's SmartTouch mailers turn CRM activity into a physical touchpoint at key moments without ongoing manual effort. This gives businesses another way to stay connected as consumers become increasingly selective about which communications they engage with — 80% of Americans don't answer unknown numbers, and nearly half of all emails are spam.

PostcardMania recently launched SmartTouch Automated Mailers, a new triggered direct mail product allowing marketers to automatically follow up with contacts based on CRM activity to create a highly personalized customer journey without ongoing manual effort.

SmartTouch mailers reach prospects despite these barriers, and do so effectively. Studies show that brand recall is 70% higher when prospects are exposed to a direct mail piece (75% recall) versus a digital ad (44% recall). In fact, a majority of consumers agree that direct mail feels more special, valuable, or exclusive than digital. Research also shows that physical mail delivers up to 9x the response of email, giving businesses another way to stand out from crowded digital channels.

PostcardMania's SmartTouch mailers combine the impact of a tangible marketing touchpoint with the ease of email. With just a few clicks, businesses can set up automated mailings triggered by specific CRM events, including:

A new lead is added to the CRM
A meeting, consultation, or quote is completed
A lead hasn't responded after a set number of days
A deal is marked as won in the CRM

These triggers allow businesses to build follow-up sequences that continue automatically. With less time spent on routine follow-up, team members can minimize rote tasks and focus on whatever matters most.

"SmartTouch is about a physical, tangible follow-up step for sales professionals. We are all sick of texts and emails interrupting us. But when we look at the mail, it's at our own discretion, so we see it. SmartTouch gets results, and that's what we are about at PostcardMania," said Joy Gendusa, Founder and CEO of PostcardMania. "Businesses already have valuable information sitting inside their CRM about what prospects are doing — or not doing. Now they can use that information to trigger a physical mailer automatically, without asking a sales rep to remember one more follow-up task. We're making direct mail a seamless part of the modern sales workflow, with personalized touches delivered automatically when they matter most."

To get started, businesses can create a free PCM Integrations account and connect their CRM or automation platform. From one dashboard, users can:

Choose a mailer design from PostcardMania's professionally designed template library or upload existing creative
Personalize each design as easily as adding a first name to an email
Create custom workflows based on CRM-driven triggers

Once workflows are configured, SmartTouch handles the rest. When conditions are met, the mail is automatically printed and sent from PostcardMania's in-house production facility. There are no manual steps for the sales representative — the physical follow-up simply becomes part of the existing sales workflow.

For those interested in a fully turnkey solution, PostcardMania offers everything-done-for-you packages that include setup for any CRM or platform as well as postcards priced per-piece as low as $0.99 per postcard. SmartTouch packages start at $675.

PCM Integrations has been developing PostcardMania's technology-driven direct mail automation since 2019. The platform connects direct mail with CRMs, ecommerce platforms, marketing technologies, data companies, franchises and other APIs, allowing businesses to program mail based on specific triggers and customer activity.

In 2025, PCM Integrations saw substantial expansion, with new partners increasing 105.5% and active users growing 107.6%, reflecting rising demand for scalable, behavior-driven mail.

For additional information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email 421204@email4pr.com.

Source: PostcardMania

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.