PointClear’s Dan McDade to Lead an InterACT! Virtual Conference Session
ATLANTA, GA—August 17, 2011—Dan McDade, president and CEO of PointClear, an Atlanta-based prospect development company, will speak at the InterACT! Virtual Conference and Expo on Tuesday, Aug. 23, from 1:30-2:15pm ET. McDade joins Ellie Mirman, marketer in residence at HubSpot, to lead a discussion on “Multichannel Lead Nurturing: Employing the Full Spectrum of Mail, E-mail, Web, and Social Media to Turn Prospects Into Customers.”
Hosted by Target Marketing and Printing Impressions, this free conference explores best practices, trends and case studies that help organizations learn how to play to each channel’s strength in integrated campaigns to drive more revenue. Registration is open to marketing and sales professionals interested in maximizing marketing results.
“Lead nurturing is one of the most important elements of today's always-on, always-talking multichannel marketing environment,” said McDade. “Identifying, engaging and developing prospects into customers involves a smart mix of face-to-face, phone, email, social, website content and other offers. This presentation will help companies efficiently leverage these channels to effectively nurture prospects.”
McDade recently published The Truth About Leads, a practical easy-to-read book for c-level, sales and marketing executives. Much of McDade’s portion of the presentation will include material from the book, including information that helps B2B companies focus their lead-generation efforts, align their sales and marketing organizations and drive revenue.
McDade and Mirman will also lead interactive discussions around topics such as:
- “How long should you wait before following up with that second call when cold calling?”
- “Who is more responsive to a cold call, a senior executive or a manager?”
- “What is the ideal number of dials, voice mails, emails and other contact over a 10-day period?”
These questions—and their answers—are intended to spark thought-provoking debate about lead nurturing among participants.
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies such as more predictable forecasts and more sales success.