PaperSpecsGallery.com Presents: The Octopoda Wine Label (Video)
"The tentacles of an octopus inspired the wrap concept for the design: the idea of an octopus grabbing onto the bottle." — Kurt Gonsalves, Designer
Could you do with more octopi in your life? Of course you could, we ALL could. And KMG Design brings us a lovely (if slightly sinister) specimen wrapped around this sensual label for Octopoda, a Napa Valley Cabernet from Balius Wines.
“The label has two very different visual and tactile appearances,” explains KMG Design’s Kurt Gonsalves. “The gloss UV on top of the foiled octopus is in very strong contrast to the matte black paper, engaging the viewer to turn the bottle and experience the image at different angles.”
Click here or below to watch the video:
Printed on Avery Black Vellum by MCC Labels (formerly Collotype Labels) in Sonoma on an HP Indigo digital press, the labels were foiled with Kurz red and silver foil, and then overprinted with black ink to create that woodcut-style dimensionality. Textured and sculptured embosses were the final ingredients necessary to bring this denizen of the deep to glorious, crimson life.
“The attention to detail for finishing was incredible,” says Kurt. “Registration is near perfect. Multiple passes through the machinery [an ABG Digicon Series II for those production nerds] pushed the limitation of the finishing press.”
All of which would have been for naught, he adds, if the right stock hadn’t been chosen. “Black vellum paper was used to minimize its visual [distraction], primarily at the edges of the label. A traditional white paper with black ink tint would show a white edge ...”
To have missed this little detail would have indeed gotten design lovers the world over up in arms — eight arms each, no doubt!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.