PaperSpecsGallery.com Presents: Structural Graphics' DIY Holiday Card (Video)
No matter how sophisticated we pretend to be, some of us in our youth couldn’t help but hope that placing a hat upon a snowman or woman would, like the "Frosty” song suggested, make our creation come to life and begin "to dance around."
Having an admirable reputation for bringing print to life themselves, the wizards at Structural Graphics waved their magic wands to create a 2016 holiday card that will make you feel like a kid again.
Exhorted by the cover to celebrate “with a frosty cool one,” you open the card to reveal a bare-as-the-day-he-was-made snowman composed of an intricate series of paper interlacings. An accordion-folded insert contains nearly 20 different die-cut accessories that you can punch out and arrange on Frosty.
Says Structural Graphics’ Judie McCann, “The little 3D structure in white is like a blank canvas, ready for everyone to bring it to life in their own way! Whomever receives the card can feel free to play with the paper snowman and even color in their own pieces to make it their own truly unique snowman.”
Click on the video below to watch Sabine Lenz discuss the Structural Graphics' DIY Frosty Holiday Card:
Digitally printed by Structural Graphics’ do-it-yourself dimensional marketing service, Red Paper Plane, on Domtar Cougar Digital Smooth White 80-lb. Cover, [Get Swatchbook] these accessories are also a marvel of die cutting — something that McCann points out is no accident.
“The most important aspect of this piece is its interactivity. The purpose of the design is to transfer some of that joy of building and dressing up a snowman. The diecutting of every single accessory in this piece is outstanding! The diecutters really went above and beyond to ensure that this was possible, as there were tiny pieces that had to be die cut very close to one another.”
More than anything, this card captures a playfulness, imagination and childlike sense of wonder that many of us still equate with the holidays, one that seems lacking in the digital distractions that surround us today.
And as it turns out, this particular snowman came about not as the result of a snowstorm, but a brainstorm.
“The design came out of a group brainstorm session that was held a few years back with the creative department,” McCann explains. “Unfortunately, we were unable to design and produce it that year. However, the playful idea of making [an interactive] snowman out of paper was so strong with all of us, we had to make it! I think the idea struck a chord in us because it was synonymous with the fun of winter in our childhood, snow days, snowball fights, hot cocoa, and making a snowman and decking it out. Thus, it was inspired by the essence of play and memories of youth and happiness.”
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.