If you’re a high-end brand today, you know that after a sales meeting you have to leave a little bit of your brand behind – something that not only reflects the quality and luxury of your products, but a little bit of your brand’s spirit, too. After getting this truly evocative portfolio for Maui Jim sunglasses in your hands, you’d swear you can feel those cool Hawaiian breezes no matter where in the world you happen to be.
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That’s down to the stunning interaction between the gorgeous color reproduction of a basket weave and the sculptured emboss texture that sells you on everything your eye sees. A logo that appears to be weathered by time spent in the ocean seals the deal. And just when you think “That’s it, you’ve sold me – I’m completely buying this beachside illusion,” you turn the portfolio over to be hit with a die-cut sea shell closure and tie.
“The design process for the piece was quite intelligent being that it created 5 compartments for housing multiple marketing components,” explains Classic Color’s (http://www.classic-color.com/) Jeff Hernandez. “The design represents the brand’s origins and how it all began on the beaches of Maui. This makes for a great success story that every representative can tell and have something in hand that engages the consumer. The duplexing of the stock and multiple compartments…demonstrate extreme excellence in the finishing process.”
With packaging this cool there’s always the risk of outshining the promotional pieces that go inside. But even here we get thrown a curve ball with product cards that are unexpectedly smaller than the holder, prompting us to pay them more attention then we might otherwise have done.
“Today’s high-end brands acknowledge that after a person-to-person meeting has occurred they must leave something behind that reflects the quality and luxury of the brand that can be referenced or passed on easily,” says Jeff. “Even if you are presenting in a cold climate, this creates a fun-in-the-sun invitation.”
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.