PaperSpecs Presents: Creative Oreo Brands
There’s always been something a little magical about the Oreo cookie. With its dark chocolaty wafers and cream filling, it easily stands apart from the crowd. So it should come as no surprise that the guide that Nabisco published to outline its branding guidelines is no mere binder. Instead, it looks for all the world like an enormous, 14-inch Oreo cookie! The extra treat inside? A mysterious binding technique that keeps everything neatly together.
The first thing that hits you about this book designed by Nabisco’s in-house team and offset printed CMYK by Sandy Alexander is just how much it looks – and feels – like a giant Oreo; you half expect your hands to come away with the familiar black crumbs those cookies leave behind.
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Contributing to that realism are the super-thick covers made from Eclipse Black 80 lb. Neenah Royal Sundance Cover mounted to paperboard, mimicking the chunky nature of Oreo wafers themselves.
The uncoated paper’s surface is blind embossed with the Oreo logo and trademark outer ridges, as well as the dots, dashes, florets and other textures that make the cookie so unique.
The White coated pages between the covers – 100 lb. Sappi McCoy Text – further the cookie illusion, resembling that famous creamy middle. In fact, the mammoth proportions of this piece, combined with the fine level of detail, can make you feel like a shrinking Alice in Wonderland confronting a real Oreo cookie.
Impressive as all this is, the real magic comes when you open the book. Rather than flipping up as expected, the front cover actually pivots out of the way like a peephole cover to reveal the page beneath. As it turns out, all the pages turn this way, with information easily findable thanks to rounded die-cut tabs – printed on 120 lb. Sappi McCoy Cover – that spell out what each section contains.
So... how exactly did the wizards at Sandy Alexander pull off this delicious binding miracle? You guessed it: our old friend Chicago screw binding. A hole was drilled through one edge of the pages, and then an aluminum post was slipped through the hole, capped off with a slotted cap screw. In this case, the binding was concealed by those extra thick cookie covers. Front or back you can’t see so much as a hint of it - ingenious!
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.