Oversized and Awesome Direct Mail: Fold of the Week
Studies show that oversized envelopes have the highest average response rate at about 5%. So, today’s featured format is an impossible-to-overlook, oversized envelope mailer with an interesting inline automated production story.
What’s super-cool about this week’s format:
- Standout presence in the mail and lots of potential for this format across different verticals carrying a stitched booklet, folded brochure, personalized letter, certificate, or loyalty materials.
- The 2-piece enclosure was produced entirely inline through automation for maximum efficiency and security—however this is also a format that can be produced economically in smaller quantities as well.
How was the Oversized Envelope Mailer produced?
Folding Style: Glued Tri-Fold with 4-Page Insert
Print Production: SPC (Specialty Print Communications) / Niles, IL
Paper: 9 pt. Opus Dull Cover (enclosure)
Printing: Printed 7/7 with HUV inks - 4-color process + spot PMS + spot Gloss/Satin UV
Finishing: Enclosure was produced with Inline automation - print, cut, plow fold, insert, glue, etc.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.