Newspapers--Around-the-clock Profits
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To compete in the commercial print market, Fayetteville offers other services that include graphic arts design, database list management, direct mail, newspaper insertion, list fulfillment and information management.
Crossing the Line
By offering such services, Fayetteville is unconventional in its approach to commercial printing. As a traditional newspaper publisher, it has crossed that invisible line in the dirt. In the past, printers produced either commercial products or newspapers, but usually didn't capitalize on their capabilities to provide both. However, newspaper publishers like the Fayetteville Observer-Times and the Columbus Dispatch have become profitable by straddling the line.
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