Newspapers--Around-the-clock Profits
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Not only does Fayetteville study its product market, it also studies its marketability as a commercial printer. According to Chavonne, there have been some "learning opportunities" and challenges.
"We learned very early that commercial printing and newspaper printing are very different," he says. "You don't have the opportunity to rerun the ad the next day when you've made a mistake on a large commercial printing job. You also don't enjoy the margins that a typical newspaper publisher enjoys. There is more competition and greater demand for quality. This increased attention to quality and detail that comes with being in the commercial printing business makes us better newspaper publishers as well."
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