Newspaper Associate Launches Advertising Campaign to Promote Readership
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• More than 70 percent of small business owners and more than 74 percent of those in management have read a newspaper or visited a newspaper website in the past seven days. (Scarborough Research, 2011)
• Newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999. (Scarborough Research, 2011)
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