Newspaper Associate Launches Advertising Campaign to Promote Readership
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The campaign comes on the heels of recent findings from comScore that indicate a 20 percent year-over-year increase in total visits to newspaper websites in the most recent survey period and double digit growth in other audience engagement categories.
Advertisers have long looked to newspaper media for the reach and key demographics they provide, and so NAA is accessing the power of the very medium it represents. The association will leverage its own membership base and the Newspaper National Network, an NAA affiliate, to execute the campaign. Initially, ads will run digitally and in print for six weeks in more than 1,000 newspapers, reaching an estimated 70 percent of U.S. adults, subscribers and nonsubscribers, an average of seven times.
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