Newspaper Associate Launches Advertising Campaign to Promote Readership
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• Newspaper advertising, in print and online, is cited by shoppers as their top choice for planning shopping and making purchasing decisions. (“How America Shops and Spends”, Frank N. Magid Associates, 2011)
• Eighty percent of U.S. adults who contributed money to a political organization in the past year have read a newspaper or visited a newspaper website in the past seven days. (Scarborough Research, 2011)
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