Newspaper Associate Launches Advertising Campaign to Promote Readership
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Metrics highlighted on the campaign Web page include:
• More than 163 million U.S. adults read a newspaper in print or online in the past week. (Scarborough Research, 2011)
• Local newspaper websites rank first among all local media sources for trustworthiness, credibility and being most informative. (“Site Matters”, comScore, 2009)
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