New PODi Best Practices Winners Represent Digital Innovation

ROCHESTER, NY—January 29, 2008—PODi, the Digital Printing Initiative, announced the 2008 winners of the annual PODi Best Practices Awards on January 29th at the AppForum digital print conference in Las Vegas. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies.

“Every year, the awards process gets more competitive as marketers and service providers become more proficient, creative and successful with digital print and personalization. The variety of the winning campaigns reflects new directions and opportunities for our market,” said Rab Govil, President of PODi. “It’s no surprise that the Best Practices awards presentations are a highlight of the AppForum. Our industry is eager to learn about innovative ways of using this powerful combination, and they know the Best Practices awards recognize the best of the best.”

Best Practices Winner: Collateral Management Category – Invisalign

Medical device company Align Technology, Inc. created a Web-to-print system to improve and standardize creating and printing marketing materials for the Invisalignâ invisible orthodontic product. As a result, Invisalign increased sales and brand awareness with personalized marketing collateral. The award-winning collateral system reduced costs by $380,000 and cut production time from 45 days to 15. Personalized materials are standardized, ensuring compliance with regulatory and branding requirements. The campaign agency, e-Integrity, is a division of print provider Integrity Graphics.

“The PODi awards are about using technology to improve productivity, which in turn increases ROI for our clients and e-Integrity. Winning a PODi Best Practices award is public recognition that we are a client-centric organization that knows how to partner with clients, learn their business and apply best practices and technology to achieve their goals,” said Michael Iulo, e-Integrity Vice President of Sales. “PODi awards benefit the digital print and personalization marketplace by empirically demonstrating through case studies that relevant messaging at the right time combined with efficient workflows is effective! Best Practice awards provide examples of excellence that raise industry awareness of the direction industry leaders (clients and partners) are heading.”