Iowa Minuteman Press Uses Cross-Media Campaign to Win Popularity Contest

Meet the award-winning team of Minuteman Press, Davenport, Iowa: Pictured left to right: Morris Merle; Sue Grant; Wendy Minnick; and Derek Grant.

DAVENPORT, Iowa - October 20, 2017 - The Minuteman Press franchise based here, has been awarded the #1 ranking in the Printing and Promotions category by Locals Love Us Quad Cities. The #1 ranking was based on online votes that Locals Love Us tallied from local area residents in over 200 categories via their secure, online survey.

During the voting period, Minuteman Press in Davenport used an effective cross media marketing approach to let their customers know about the online voting. Sue Grant of Minuteman Press Davenport explains, "We did an email blast to our customers at the beginning of September and a reminder again on September 25^th. In addition, we visited our customers and gave them a Minuteman Press two-color 1/4 pad with voting directions on the top sheet. We also handed out orange foil wrapped chocolate coins in our store and explained the online voting process to our walk in customers as well."

Sue Grant shows off the impressive marketing piece including chocolate coins that Minuteman Press in Davenport distributed to customers to educate them and encourage voting.

All of their hard work paid off, and Minuteman Press was recently presented with their award from Locals Love Us Quad Cities. "Congratulations to the team at Minuteman Press in Davenport for their well-deserved award. With over 25 years in business, the entire staff is to be commended for continuing to strive to be the best printing and promotions provider for their customers," added Doug Harlan, Minuteman Press international regional VP for the Chicago region.

Source: Minuteman Press.

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