Merritt’s Cross-Media Solution Lifts IRBsearch’s Direct Marketing Success
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A 55 percent visit-to-lead ratio and access to high-quality leads for the business development team drove new customer conversions at IRBsearch. It quickly saw the benefits of utilizing cross-media marketing solutions executed by Joseph Merritt & Co. to promote its online databases solutions.
“We’ve been doing direct mail campaigns for years now; its something that’s tried and true for us. We know that direct mail works,” explains Rebecca Roberts, National Marketing Director for IRBsearch. “We’ve never used pURLs before and decided based on our research that it was worth implementing this technology as part of our latest campaign.
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