Merritt’s Cross-Media Solution Lifts IRBsearch’s Direct Marketing Success
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HARTFORD, CT—March 30, 2011—IRBsearch, an online database provider in Tallahassee, FL, wanted to use a new type of campaign that could enhance the capability to track qualified leads and customer activity. With some online research on cross-media marketing and personalized URLs (pURLs), it decided to employ these tactics.
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