Merritt’s Cross-Media Solution Lifts IRBsearch’s Direct Marketing Success
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“Most of our customers are small- to medium-business owners. As professional investigators they spend most days in the field doing surveillance or meeting with clients,” explains O’Kane. She adds that, “By giving them the opportunity to take advantage of the offer online rather than having to call IRBsearch during business hours, they were able to respond when it was convenient to them—which in many cases was in the evening or over the weekend.”
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