Merritt’s Cross-Media Solution Lifts IRBsearch’s Direct Marketing Success
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“We have thoroughly tracked other campaigns and found standard direct mail to be successful. We knew that adding the ability to monitor customer activity in real time could only increase our results by allowing us to better understand and react to our customers’ needs. We were excited to see how our marketing efforts would be positively impacted by utilizing the technology that Joseph Merritt & Co. was able to provide.”
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