McIlroy--Seybold Announcements Were Aplenty
The seminar business is really a branch of show business. There are hits and there are flops. And sometimes it's completely mysterious why one show is a hit and another a flop.
Working with Seybold Seminars for the last few years, I've observed the mysterious situation whereby some of the conferences are a much greater success than others. And the exact reason can be tough to pin down. (If it was easy, they'd always be hits!)