The seminar business is really a branch of show business. There are hits and there are flops. And sometimes it's completely mysterious why one show is a hit and another a flop. Working with Seybold Seminars for the last few years, I've observed the mysterious situation whereby some of the conferences are a much greater success than others. And the exact reason can be tough to pin down. (If it was easy, they'd always be hits!) This year's Seybold San Francisco program was an extraordinary success. Several people told me that it was the best conference they'd been to in the last few years. I'm not

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