InfoTrends' Matt Swain to Moderate Xplor Breakfast Session at GRAPH EXPO 15

WEYMOUTH, Mass.—September 11, 2015—Matt Swain, director for InfoTrends’ Transactional Communications & Payments and Document Outsourcing Services, will be moderating Xplor’s breakfast keynote session during GRAPH EXPO. The panel will take place Sept. 15 from 8-10 a.m. at McCormick Place North, room N426a in Chicago.

Swain will open the session with a presentation on the topic of The Emergence of Omni-Channel Communications followed by a panel discussion, which he will moderate. Swain will be joined by Dan Beery, doc composition manager of RR Donnelley, Marianne Gaige, president/CEO of Cathedral Corporation, and Mark Laube, COO of Microdynamics Group.

Communicating via multiple channels often still falls short of a true omni-channel approach. As marketers and transactional communication stakeholders begin to leverage a single view of their customers (and prospects) more strategically, the customer experience becomes an interaction with a brand—not a channel within the brand.

“Communications channels and preferences have evolved,” noted Swain. “I’m excited to discuss the topic of omni-channel communications with a panel with such deep market insights.”

Consumers want to engage with a brand at their retail store, online, via mobile apps, through hardcopy bills, direct mail pieces, catalogs or social media via a seamless customer interaction, independent of channel or device.

“We’re thrilled to have Matt return to moderate our breakfast keynote session this year,” exclaimed Skip Henk, president and CEO of Xplor. “Our sponsors have recommended superb speakers to join Matt and we can’t wait to see it all come together on Tuesday.”

Registration for Xplor’s breakfast keynote is complimentary; however, space is limited to the first 200 registrants. Each attendee will also receive a complimentary GRAPH EXPO Exhibit Hall pass as part of their registration. For more information, or to register, please visit the Xplor at Graph Expo registration site here.

About Xplor International
Xplor International, also known as Xplor and The Electronic Document Systems Association, was incorporated in 1981 as a not-for-profit association. Xplor’s global network of regions and chapters are directed, organized, and governed by its members and represents thousands of professionals around the world.

About InfoTrends

InfoTrends is a market research and strategic consulting firm for the imaging, document solutions, production print and digital media industries. It provides insights and advice to help clients understand market trends, identify opportunities and grow their business.

Source: InfoTrends.