Marshaling the Resources for a Social Media Engagement Program
This person will likely also need to be savvy enough to reach within your organization and obtain information from various departments. She/he will be answering customer service-style questions frequently, obtaining invaluable information directly from prospects and users about products and services that needs to be reported back to research and product development departments, speaking to potential job recruits, pushing out on-brand marketing messages and more.
Monique Elwell and Steven Jackson are partners at Conversify, an international social media marketing services agency that develops and executes strategic social media marketing programs. They can be reached at monique@conversify.net and steven@conversify.net.
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