Marshaling the Resources for a Social Media Engagement Program
By
Monique Elwell
and Steven Jackson
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The next mistake, and perhaps the bigger one, is hiring a junior intern to run social media channels. It’s time consuming to have daily conversations with fans of a brand, but as a test, ask whether you would put your social media point-of-contact on the front lines of any crisis. If not, you have not hired a person with the right level and type of experience.
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Monique Elwell
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