Marshaling the Resources for a Social Media Engagement Program
By
Monique Elwell
and Steven Jackson
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Then you’ll also need to hire people to run the sites on a day-to-day basis. Their activities fall largely into these buckets:
- Technical: setting up the channels and the feeds correctly, tagging content for location or topic, etc.
- Visual: providing the visual design of the sites and layouts.
- Writing: blogging, tweeting, writing status updates and creating social ad copy.
- Listening: obtaining feedback about the brand, service or product.
- Responding: replying to and stimulating conversations, solving problems, and knowing how to handle a crisis.
In social media hiring, there tends to be two typical mistakes made: one, hiring a person who does not have online community management skills; and two, hiring a junior person or, worse, intern to be a main brand touchpoint.
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Monique Elwell
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