Marshaling the Resources for a Social Media Engagement Program
By
Monique Elwell
and Steven Jackson
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Like anything else, good social media marketing results stem from a good strategy and planning. The first hire needs to be a social media strategist. This role is less about technology—though some familiarity here is important—and more about the ability to understand how to create emotional engagement in the social space and how people adopt technologies.
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Monique Elwell
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