Marketer Optimism Rises to Highest Level in Two Years - CMO Survey
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Apple, Inc. was selected by the survey participants as the standard of excellence in marketing.
Complete CMO Survey data tables by firm and industry characteristics are available at www.cmosurvey.org/results/.
About the CMO Survey
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence and improve the value of marketing in firms and in society. Founded in August 2008, the survey is administered twice each year, with questions repeated over time to discern trends. The next survey will be in August 2011.
Source: Press release.
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