Marketer Optimism Rises to Highest Level in Two Years - CMO Survey
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Completing the rebound portrait, CMOs expect to hire 50 percent more marketing professionals over the next year, with the service consulting industry expected to post the largest gains with 82 percent growth.
U.S. CMOs expect most company revenues to come from domestic markets over the next year, while the international market with the highest expected sales increase is China, up 4 percent over February 2010 estimates. Business-to-business companies expect the biggest increases in Chinese markets.
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