Marketer Optimism Rises to Highest Level in Two Years - CMO Survey
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Spending on social marketing continues its upward trend. CMOs say their firms currently spend 6 percent of their marketing budgets on social media promotions, but that figure will triple to 18 percent over the next five years.
“The growth in social media marketing will be exponential,” Moorman said. “Smaller companies—with revenues under $25 million—in particular will increasingly rely on social media outlets to market their products and services.”
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