Marketer Optimism Rises to Highest Level in Two Years - CMO Survey
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Moorman noted that although firms of all sizes plan to increase spending on marketing via social media, CMOs don’t believe their social media activities are well integrated with their companies’ overall marketing strategies. In fact, 42 percent rate this integration as below average and only 11 percent of CMOs said their company was “very effective” in integrating social media into their marketing strategies. This suggests an urgency to utilize social media even before a comprehensive plan is developed.
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