Marchand--Perils Ahead - Recession, Deflation. . .

Soon after this column appears, many printing companies may find themselves struggling on the unfamiliar terrain of a deflationary contraction. Even companies that have done well during the long period of uninterrupted growth—now perhaps about to end—may be faced with new and severe challenges. Before winter is over, slower demand may begin to reduce the number of cylinders in the market. Or not.