Marchand--Assessing Parts, Developing Programs
If the audit includes a needs assessment (it's not worth much if it doesn't) and the development of an integrated plan with a budget (it's worth a lot more if it does), the fees will range from $6,000 to $15,000.
The price depends upon the size of the company, the extent of the marketing and the availability of data.
Don't overlook the obvious. Whatever dollars your company may spend for marketing, the opportunity to spend them wisely—controlled, purposefully, integrated and evaluated—is well worth the modest cost of an audit.