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Now let's examine the reasons more closely and from a somewhat different perspective.
1) Expense. No doubt about this one. For printers that can manufacture their own mailed pieces and handouts, media costs are high, especially when calculated on the basis of effective CPM (the cost divided by the number of audience members whom the printer wants to reach). The issue should be defined in terms of both cost and benefit. Keeping track of ROI is addressed in the fourth item.
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