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REMEMBERING THE OBVIOUS:
Local and Regional Media
Major and secondary markets are all served by a rich supply of newspapers, magazines, radio and television stations. They include regionally based weeklies and monthlies devoted to general business and specific industries—radio and television, broadcast and cable. In the mix are sure to be outlets that match up well with your markets. Their ad rates are often surprisingly affordable. (Don't overlook the possibilities on public radio and television.)
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