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This brief review of objections to advertising doesn't prove your company should run ads, but it certainly suggests that you shouldn't overlook the possibilities.
—Jacques Marchand
About the Author
Jacques Marchand may be phoned at (415) 357-2929. His firm, Marchand Marketing, provides strategic consulting services, positioning and marketing communications to help companies in the printing industry increase sales. E-mail may be sent to jmarchand@marchand.com. Information about the firm's work for clients is also available on its Web site, www.marchand.com.
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