Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
2) The customer base is too diverse. It cannot be targeted because every existing organization buys from commercial printers. Businesses in every industry—non-profits and associations of all kinds—require printed materials.
3) The media don't match the geography. Even large, national printing companies may provide uneven coverage; they do much business in some major markets and little in others. Moreover, most printing companies are regional. For both national and regional printers, the areas from which customers are drawn may match up poorly with available media.
0 Comments
View Comments
Related Content
Comments