Mailing/Fulfillment Resources -- Posting Positive Results
Information management services include database and document management (management of the printing company client's customers and product data, as well as documents used in marketing campaigns), lead tracking, response management and related offerings.
Many printers' initial foray into fulfillment services often is made in response to the needs of its existing customers. To help printers assess which area or areas of fulfillment would best appeal to its current customer base, Basiliere provides a comprehensive customer questionnaire in Diversifying With Mailing & Fulfillment Services designed to elicit information about the customer's current fulfillment needs, how it is currently meeting those needs, and the advantages/ disadvantages of their approach.
Designed to be used as part of a comprehensive information gathering process, the questionnaire provides insights that can be used as a basis for developing a customer-focused fulfillment program.
To order the NAPL Survey of Fulfillment Practices, Diversifying with Mailing & Fulfillment Services, or How Fulfillment Services Drive Print Volume, call (800) 642-6275, Option 4; e-mail firstname.lastname@example.org; or go online to NAPL's bookstore at www.napl.org/store/.
Running a successful fulfillment program requires careful planning and diligent management, but the rewards, including increased profitability and customer loyalty, can be substantial, according to these findings from the NAPL Survey of Fulfillment Practices.
Has overall client profitability increased as a result of offering fulfillment services?
Not sure: 23.8%
Turnover percentage for clients purchasing both fulfillment and printing, and for clients purchasing printing only.
Fulfillment and printing: 5.7%
Printing only: 13.1%