Many printing companies are running profitable mailing and fulfillment operations as part of their evolution into full-service graphic communications solutions providers. The printers who are still evaluating whether these service offerings make sense for their organizations, however, may need a little guidance in making that all-important assessment, notes National Association of Printing Leadership (NAPL) associate consultant Clint Bolte, president of Clint Bolte & Associates and author of the NAPL book How Fulfillment Services Drive Print Volume. "When done correctly, mailing and fulfillment can be a lucrative profit center for printers," Bolte advises. "However, these are areas where customers' tolerance for missteps is extremely

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