LSC Awarded Multi-Year, Multi-Million-Dollar Logistics Agreement with Bauer
CHICAGO - March 15, 2018 - LSC Communications has signed multi-year, multi-million-dollar agreements with Bauer Media Group USA to provide distribution and cooperative mailing services for Bauer's magazines sold through retail and subscription channels. LSC's logistics planning system and state-of-the-art cooperative mailing platform will help Bauer achieve optimal delivery costs and qualify for the best possible postal rates for the publisher’s magazine circulation.
According to Dave Cardona, president of Magazine Sales for LSC Communications, “Two key differentiators for LSC include our industry-leading cooperative mailing services and our efficient solutions to reach retailers through the newsstand distribution channel. We are thrilled that Bauer is leveraging our platform to reach their audience more effectively.”
This announcement follows LSC’s recently awarded multi-year contract to print 17 of Bauer’s popular print titles including Woman’s World, First for Women, In Touch Weekly, Life & Style Weekly, Closer Weekly and J-14.
Steven Kotok, CEO for Bauer Media Group USA, commented, “Frequencies and ad pages for our print titles have increased in 2018. For this reason, LSC’s dynamic printing and distribution solutions are well positioned to support Bauer through this exciting growth period.”
The Bauer Media Group is Europe's largest privately owned publishing Group, and Bauer Media Group USA is the top seller at retail in the U.S., with Woman's World and First for Women as the #1 and #2 selling magazines, respectively.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.