Louis Vuitton Opens 3D-Printed Pop-Up Shop in Australia
MELBOURNE, AUSTRALIA — December 17, 2016 — Melbourne-based large-format 3D printing company Omus—one of the first printers in Australia to install the Massivit 1800 3D printer—helped Louis Vuitton construct a 3D-printed point-of-sale location.
The pop-up store, in Westfield Sydney, was created by Omus using Massivit 1800 3D printers in just two weeks. Louis Vuitton’s dome-shaped shop’s roof is the 3D-printed part, and has been paired with elephant artworks. Once Omus had completed the production of the pop-up store, it took a further three days to erect.
Originally approaching the project with just one of Massivit’s large-format printers, Omus had to involve a second to complete the print in time. Omus went to Sydney-based Composite Images, who had also recently installed one of the machines. Omus were also forced to recruit technicians from Israel to finish before the deadline.
The complete dome structure is made up of 48 sections with UV-curable material weighing 900 kilograms. Louis Vuitton’s logo was added to the pop-up store using vinyl cut lettering and the elephant floor graphics was digitally printed onto Tex Walk floor grade vinyl and laid down.
This pop-up store will be at the Westfield Sydney until December 18th.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.