JCDecaux OneWorld offered up three “best of” OOH campaigns during December focusing on experiential. Using experiential brands could grow their relationship with their consumers and establish a higher brand recall, leading to brand loyalty.
Australia
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
Melbourne-based large-format 3D printing company Omus helped Louis Vuitton construct a 3D-printed point-of-sale location in Sydney. The pop-up store, in Westfield Sydney, was created by Omus using Massivit 1800 3D printers in just two weeks.
Prism's latest management information system (MIS), Prism WIN 2009, enables the power of Metrix production planning software for seamless, automated layout creation of all sheetfed and flatwork. With one click from a quote or job, Metrix will optimize sheet size and maximize number up for the desired production process. The proposed layout is available to be viewed directly in WIN and passed on to pre-press. WIN 2009 also supports ganged jobs and this functionality works hand in hand with Metrix to maximize the number of jobs per layout, creating multiple layouts where necessary.
The third annual XMPie® Users Group Conference held in Las Vegas concluded on May 15 with high marks from attendees. The highly interactive event drew print and marketing professionals, graphic artists and programmers for four days to learn more about XMPie’s extensive range of products, as well as the latest trends and innovations in one-to-one communications.
Chak Onn Lau is one of the founders of Foldees, an online greeting cards portal based in Malaysia. The Web site invites individuals to submit card designs that visitors can vote on and critique. Roughly 70 percent of online sales are by consumers who live outside Malaysia, including Australia, Finland, the United Kingdom, and the United States.
PODi, the Digital Printing Initiative, is pleased to announce the 2009 winners of the annual PODi Best Practices Awards. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies. The awards will be presented at the 2009 PODi AppForum digital print conference in Las Vegas at the Rio Hotel, January 19-21. AppForum attendees will be treated to a first detailed look at the case studies and a chance to hear from the winners.
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