‘Long Tail’ May be Great for Publishing, but Not for Printing. . .Unless Printers Act to Make It Otherwise
PrintForecast Perspective
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The book reminded me of the calls I would get whenever a printing plate company had a new controller or CFO. Predictably, I would get the question “Do we need all these plate sizes? Can’t we standardize on a few plate sizes?” The answer would be negative, of course; the variety of press vintages, models, modifications, and operator preferences all conspired to create finishing and inventory nightmares for plate companies and their dealers. They all found ways to cope with these problems through the years, but this would indicate that not all products can be “long tailed” with the beneficial effects that the concept offers in other categories, but even Anderson is aware of that.
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