‘Long Tail’ May be Great for Publishing, but Not for Printing. . .Unless Printers Act to Make It Otherwise
PrintForecast Perspective
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
What does all this mean for print? Again, knowing why and how people use print, and ultimately the information contained in print media, is a valuable service that printers can provide. When there are no printed materials, the printers can be creating the electronic versions for clients, hosting them on their servers, but also providing wise counsel about how to provide the right access on web sites. It’s obvious that the “long tail” concept is an underpinning of ondemand book production and all ondemand documents. If you’ve ever thought of getting into those businesses, this is a must-read.
0 Comments
View Comments
- People:
- Christopher Anderson
Related Content
Comments