‘Long Tail’ May be Great for Publishing, but Not for Printing. . .Unless Printers Act to Make It Otherwise
PrintForecast Perspective
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As stated earlier, The Long Tail might be considered by some to be a warning of the demise of the printing industry. But printers who understand the concept can start building the capabilities and innovative services that their customers will need as the “long tail” continues its slow integration into everyday business practice and life. Instead an eerie premonition, think of it as the foundation for a blueprint that can be used to create a print business’ next strategic leap forward. We have to stay ahead of our customers, don’t we? Otherwise, the tail wags us.
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