Kodak Experts to Discuss Emerging Trends and Opportunities in Free Seminars
ROCHESTER, NY—Oct. 23, 2008—Professionals attend trade shows f or a number of different reasons, including a desire to enhance their knowledge about technology and trends in their chosen fields. Graph Expo, taking place Oct. 26-29 at McC or mick Place in Chicago , offers a variety of free seminars open to all attendees. Kodak speakers are participating in several programs designed to educate and enlighten graphic communications professionals.
Mark Weber, Vice President, Marketing, Electrophotographic Printing Solutions, Kodak’s Graphic Communications Group, presents “Take Your Business to New Dimensions” on Sunday, Oct. 26, 12:30 p.m.-1:30 p.m. in Room S404bc, South Hall, Level 4. Weber will provide insights on some of the latest techniques f or expanding digital printing capabilities and increasing revenue potential.
“Marketers and others who communicate with print continually strive to distinguish their materials and set themselves apart from their competition,” said Weber. “With solutions that include using variable data printing f or creating customized documents as part of an integrated, personalized campaign or producing a raised print that looks and feels like the item in the image, digital printing provides many opp or tunities to maximize communications effectiveness.”
Pat McGrew will take part in a panel titled “Dazzling Revenue Results: High Impact Transactional Print” on Monday, Oct. 27, 8:30 a.m.-10 a.m. in Room N427a, N or th Hall, Level 4. The panel is spons or ed by XPLOR International and will discuss how printers can create well designed statements that drive revenue, cut costs, and increase customer retention and loyalty.
Ari Shapiro, Solution Manager, CREO Branded Products, Kodak’s Graphic Communications Group, and Arjen van der Meulen, Direct or , Col or , Kodak’s Graphic Communications Group, present in a two part session, “Understanding and Solving Common Col or Issues,” on Monday, Oct. 27, 12:30 p.m.-1:30 p.m. in Room S403ab, South Hall, Level 4.