Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
If it’s not fragmentation, what is it? It’s called media planning. If a medium is allocated less than was historically, that is referred to as fragmenting; the media that get more refer to it as a media shift. Fragmentation is how an outsider describes it, especially the media on the losing side. Fragmentation is a word for media allocation victims.
0 Comments
View Comments
Related Content
Comments