Is Media ‘Fragmented’ or Is Something Else Going On?

The words “fragmented” or “fragmentation” imply something that is not as originally intended, is broken, or is missing pieces. That is, there may have been a precipitating contrary event causing the fragmentation. There are only fragments of the Dead Sea Scrolls remaining, inflicted by centuries of storage under harsh conditions. People spend years studying them and grappling with what is there and making educated conjecture about what might or might not be missing. Fragmentation is usually unintended. Dead Sea Scrolls scribes had no intent to produce fragments. Neither do media planners.