Ask questions when exploring their needs: Is there a business reply card that is part of a product brochure? Can direct mail stimulate e-commerce activity? Does the client web site capture the proper information for sales leads or a follow-up mailing? Do trade show lead forms capture the right information for print and e-marketing follow-up? Can text of printed materials be available on a web site, or as a PDF, or have an e-marketing campaign built around them? Is there a consistency in the graphics and overall design that makes the communicator’s message appear consistent in the media they use? It’s easier to repurpose images and content of a job at the outset rather than later. There are obviously many more questions that can be asked depending on the client.
Is Media ‘Fragmented’ or Is Something Else Going On?
PrintForecast Perspective