Inside the Sales Conversation
Good Morning!
Working in a bubble as many of us do, we sometimes ask, “What are others thinking? Am I unique in my sales challenges?” If these issues are your issues, why not join the conversation? Here’s a few discussion points found in The Sales Vault and our Slack sales community.
- “How do I sell without paper?”
Well the obvious answer is, “You don’t!” It’s impossible to sell print without the key component of, you know, paper. But that doesn’t mean you should fold up your tent and call it a day.
In a workshop last week, Kelly Mallozzi and I were riffing ideas, the best of which was this:
Begin the pursuit of Big Fish (i.e. large accounts). Landing a huge client typically takes 18 months or longer. It’s not like you’re gonna walk in the door and walk out with orders. You can start the process right now without fear of having to turn business away.
The paper shortage is by far the number one point of discussion in our sales conversations, so you can expect ongoing commentary and ideas each week. More to come on this point!
- “How do I connect with these hide and seek hybrid workers?”
Diligence and patience are two quick answers, for sure. But what if you knew which day of the week was the most popular among hybrid workers? Sure would make it easier to find them, don’t you think? Well…
According to an article in the May 11 edition of the Wall Street Journal, that’s Wednesday! Read the full article
- Most lunch tables were full in Midtown Manhattan
- Commuter rail lines in Boston and San Francisco found Wednesday to be the busiest
- 46% of US office workers were in the office on Wednesday with Monday a distant second
- “Show me what good online marketing looks like”
Full credit to my wife for this catch…
While welcoming our newest Sales Vault member, Allison took a look at Casey Printing’s Facebook page and was duly impressed. They show samples with simple, clever video tricks which catch the eye. This kind of marketing screams, We know what we are doing!
Check it out @facebook/caseyprinting!
Bill Farquharson can be reached at 781-934-7036. You can join the conversation at SalesVault.pro or the new Slack sales community.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
